It’s not essential to go with a mobile-first theme, but it is essential to be mobile-friendly. Mobile-first and mobile-friendly are two different looks. In 2020, during the peak ecommerce sales period (Black Friday and Cyber Monday), mobile accounted for 40% of all online shopping. Have you noticed a high percentage of mobile browsers but a low conversion rate? It’s time to think about your store’s mobile experience. Do you plan to show off an even larger catalog of products? Are there design features you’ll need one or two years from now? If you can pick a premium theme that works for your store now and in the future, you’ll have a clearer path to success. It’s important to envision your store five years down the line. Similarly, look how Snooz uses Launch to highlight product details and tell a story as you scroll down the page. Take a look at how Beehive Handmade uses Grid to showcase their beautiful product photography on their homepage. Premium themes offer more variation, more options for customization, and a richer customer experience. Shopify’s free themes may be solid and functional, but you don’t have to look hard to find something lacking in their look and feel. Did you know 75% of consumers admit to judging a company’s credibility based on their web design? One of the most common reasons for upgrading to a premium theme is design. More design optionsįirst impressions are important. If you’re having trouble deciding whether a paid theme is right for your store, here are some benefits of premium themes that might help you decide it’s time to upgrade. Or maybe you just want direct support from your theme's developer, and you know a premium theme is the only way to get it. Maybe you want a better mobile experience. Maybe you're looking for loads of ready-to-go design options or built-in features. Maybe your catalog is growing and you need a more robust option for showcasing products. You might save some cash in the short term, but they can cost you time and money down the line. Be warned! These themes are less reliable, offer spotty customer support, and are not vetted by Shopify. Sure, you could hire a developer to build you a custom site, but are you really ready to spend that kind of money? Whether you buy from the Shopify theme store or directly from a theme developer like Pixel Union or Out of the Sandbox, premium themes give you the benefits of premium ecommerce design without having to fork over tons of hard-earned cash.Īs you explore online, you might also be tempted to buy from a third-party marketplace like ThemeForest. The sooner the better, in our opinion as changing the layout of your store might cause some disruptions in your business operations as you get used to your new theme. Upgrading to a premium Shopify theme is the next natural step. Whether you’re a brand new Shopify merchant or you’ve been using a free theme for a couple years, you’ve probably found yourself wondering, “Should I upgrade to a premium theme? What are the benefits? Is it worth the investment?”įree themes are a great starting point for new entrepreneurs, but as your online business grows and your sales increase, so do your needs. Update your theme to access new features and reduce limitations. Superstore v4.0.0 is compatible with Online Store 2.0. Parallax v5.0.0 is compatible with Online Store 2.0. Responsive v8.0.0 is compatible with Online Store 2.0. Flex v3įlex version 3.0.0 is compatible with Online Store 2.0. Retina version 6.0.0 is compatible with Online Store 2.0. Turbo version 7.0.0 is compatible with Online Store 2.0. Is my theme compatible with Online Store 2.0? Turbo v7 To take advantage of all Online Store 2.0 has to offer, a compatible theme version must be in use. Announced at Shopify Unite 2021, this is " the biggest and boldest upgrade" for the platform and offers a whole new experience for merchants. Online Store 2.0 empowers merchants with expanded customization tools and page-specific enhancements.
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